The EU General Product Safety Regulation (GPSR) is set to fundamentally reshape eCommerce obligations across the European Economic Area. This is not optional SEO or UX optimization; it is a mandatory legal requirement for all merchants. For Magento 2 developers, this means integrating specific, auditable data points - related to product safety and supply chain transparency - directly onto the Product Detail Page (PDP). The primary technical challenge is complying with the gpsr 2025 deadlines without incurring massive technical debt.

This technical guide outlines the core mandates of the EU Safety Regulation and details how the GPSR Module by qoliber provides a clean, standardized solution for managing this critical data in a high-performance Magento environment.

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Table of Contents

• 1. The Mandate: Key Requirements for Product Data
• 2. The Technical Burden on Magento 2
• 3. The qoliber Solution: GPSR Module for Compliance
• 4. Strategic Risk Mitigation

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1. The Mandate: Key Requirements for Product Data

The GPSR aims to enhance consumer safety by demanding unprecedented transparency regarding who is responsible for the product and what safety information is available. This primarily affects the data structure on your Magento store:

Three Pillars of GPSR Technical Compliance:

• Economic Operator Identification: The name, contact address, and electronic address of the manufacturer and, if applicable, the EU importer must be clearly displayed.
• Safety Documentation Access: Providing accessible links or files for safety warnings, instructions, and manuals (e.g., certificates of conformity).
• Digitalization: Mandatory use of product identifiers (e.g., batch or serial numbers) linking the physical product to its digital safety information.

The requirement to display this data clearly on the PDP demands precise attribute management, directly influencing product safety magento implementation.

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2. The Technical Burden on Magento 2

Implementing GPSR compliance in default Magento is inherently difficult because the core platform lacks standardized fields for economic operator data. Developers often face a choice between:

• Custom Attribute Proliferation: Creating dozens of new, required attributes (Manufacturer Name, Importer Address, Safety Doc Link) in the EAV structure, leading to complex data management.
• Custom Template Overrides: Writing complex logic to ensure this data displays correctly on the PDP without causing layout shifts, increasing frontend technical debt.

This approach is time-consuming, expensive, and difficult to audit - a massive legal liability as the gpsr 2025 deadline approaches.

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3. The qoliber Solution: GPSR Module for Compliance

The GPSR Module by qoliber transforms compliance from a developer burden into a standardized, manageable process. It provides the necessary infrastructure to handle the product safety magento mandate cleanly.

Key Architectural Benefits:

• Standardized Data Entry: Provides dedicated, structured fields in the Magento backend for all required operator and safety information, protecting data integrity.
• Clean Display Logic: Ensures the required data is displayed on the PDP using a non-intrusive method that is compatible with Hyvä and minimal frontend architectures, minimizing CLS risk.
• Auditable Management: Centralizes compliance data, making internal and external audits of product information simpler and more reliable.

Deploying this module is the most efficient way to meet the mandate. Find technical specifications and deployment guides on the GPSR Module extension page.

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4. Strategic Risk Mitigation

For agencies, delivering the GPSR Module to their clients is a strategic move that mitigates severe legal and financial risks associated with non-compliance. It shifts compliance from fragile custom code to a supported, purpose-built solution. This ensures long-term compliance stability and allows developers to focus on performance and UX improvements rather than regulatory maintenance.

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Conclusion

The GPSR represents a critical evolution in EU commerce transparency. For Magento 2 stores, achieving compliance requires a dedicated solution that manages complex safety data cleanly. The qoliber GPSR Module provides the necessary standardized framework, protecting merchants from regulatory penalties and ensuring that essential product safety magento information is delivered accurately.

Explore qoliber’s Hyvä-compatible ecosystem - performance-first, compliance-ready.

Article updated January, 2026