Launching a Magento 2 store is a complex process that demands rigorous technical discipline. For agencies, a reliable, repeatable magento release checklist is crucial for minimizing risks, guaranteeing client satisfaction, and preventing post-launch fire drills. The best agency workflows integrate specialized, well-tested extensions to deliver high-impact features (like fast search or robust compliance) with minimal custom development overhead.

This technical guide provides a four-stage checklist designed to ensure peak performance, robust security, and full compliance at launch. It highlights how standardizing on performance-first modules, such as the suite of qoliber extensions, simplifies the path to go-live.

---

Table of Contents

• 1. Stage 1: Pre-Deployment Architecture & Code Audit
• 2. Stage 2: Performance & Optimization Verification
• 3. Stage 3: UX & Feature Functionality Testing
• 4. Stage 4: Post-Launch & Monitoring Setup

---

1. Stage 1: Pre-Deployment Architecture & Code Audit

This stage ensures the environment is stable and the code base is clean before moving to production.

Checklist Items:

• Final Code Review: Verify no debugging code (var_dumps, Xdebug) remains.
• Database Integrity: Run `setup:di:compile` and `setup:upgrade`. Verify no modules are disabled.
• Configuration Audit: Ensure production settings are correct (e.g., caching enabled, secure base URLs, merged JS/CSS disabled for Hyvä).
• Compliance Data Setup: Verify that foundational compliance data (e.g., GPSR Responsible Person details via qoliber GPSR) is entered for all relevant products.

---

2. Stage 2: Performance & Optimization Verification

Performance must be validated under load to ensure scalability post-launch.

Checklist Items:

• Indexing Status: Ensure all indexers are set to 'Update by Schedule' and cron jobs are running correctly.
• Full Page Cache (FPC): Test cache hit ratio (should be >95%). Verify Varnish/Redis is working correctly.
• Core Web Vitals (CWV) Audit: Use Lighthouse/PageSpeed Insights on key pages (Homepage, PDP, PLP). Verify fast search features (qoliber Fast Search) and product labels (qoliber Product Labels Pro) are not causing CLS or TTI spikes.
• Minification & Bundling: Verify the current theme's assets (e.g., Hyvä-specific bundling) are optimized.

---

3. Stage 3: UX & Feature Functionality Testing

This stage focuses on critical customer paths and legal requirements.

Checklist Items:

• Checkout Flow: Test all payment and shipping methods, including local pickup options (qoliber Store Pickup).
• Search & Discovery: Verify fast search autocomplete (qoliber Fast Search) is returning relevant, typo-tolerant results.
• Compliance Frontend: Test cookie consent banner (qoliber GDPR Suite) to ensure it loads correctly and blocks third-party scripts before consent.
• Merchandising Rules: Verify dynamic labels (qoliber Product Labels Pro) display correctly according to complex rules (e.g., "On Sale," "Low Stock").

---

4. Stage 4: Post-Launch & Monitoring Setup

Final checks to ensure stability and preparedness for future maintenance.

Checklist Items:

• SEO Verification: Check Google Search Console for crawl errors. Confirm sitemaps are generated and accessible (using qoliber SEO Suite).
• Monitoring: Set up external monitoring for site uptime and performance alerts (TTFB).
• Analytics: Verify Google Analytics, GTM, and any marketing tracking scripts are firing correctly post-consent.
• Admin Usability: Test the speed of key admin operations (e.g., product save, cache flush) to ensure the client team has a strong magento admin UX.

---

Conclusion

A structured magento release checklist is the foundation of professional agency workflows. By adopting performance-first, specialized extensions, such as the full suite of qoliber extensions (Fast Search, Product Labels Pro, GDPR Suite, GPSR, etc.), agencies can significantly reduce the risk of launch failures. Standardization on reliable modules ensures high-quality functionality with a reduced maintenance burden, leading to faster development cycles and satisfied clients.

Explore qoliber’s Hyvä-compatible ecosystem - performance-first, compliance-ready.

Article updated March, 2026