The EU General Product Safety Regulation (GPSR), effective since late 2024 and fully enforced in 2025, represents a significant regulatory overhaul focused on consumer protection. While primarily consumer-centric, the GPSR has critical, often misunderstood, implications for B2B merchants operating on Magento 2. If a product sold B2B is ultimately intended for consumer use, or could reasonably end up with a consumer, the B2B supplier may retain obligations throughout the supply chain.

This technical guide addresses the crucial GPSR B2B requirements and details how the qoliber GPSR Module provides the necessary architectural tools for B2B stores to manage mandatory product and operator identification, ensuring streamlined magento safety compliance without disrupting the complex B2B sales flow.

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Table of Contents

• 1. The B2B Misconception: If it Might Reach the Consumer
• 2. The Technical Mandates for B2B Magento Stores
• 3. The qoliber GPSR Module Solution
• 4. Compliance as a B2B Trust Signal

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1. The B2B Misconception: If it Might Reach the Consumer

Many B2B merchants assume they are exempt from the GPSR because they do not directly sell to the end consumer. However, the GPSR applies to any entity in the supply chain (importer, distributor, manufacturer) that places a consumer product on the EU market.

Key GPSR B2B Considerations:

• Downstream Risk: If the product is later re-sold to consumers (e.g., a B2B distributor selling to a small retailer who sells to the public), the distributor still has obligations to ensure safety and traceability.
• Responsible Person: Any non-EU entity selling consumer products into the EU market must designate an EU-based Responsible Person, and this information must be displayed digitally.

For a Magento B2B developer, the primary task is ensuring that critical product traceability and operator information is available and accurately displayed, satisfying the requirements for magento safety compliance regardless of the initial sales channel.

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2. The Technical Mandates for B2B Magento Stores

The GPSR places specific demands on the product information visible in distance selling (e-commerce). For GPSR B2B compliance, the technical focus shifts to managing and displaying essential identification data on the Product Detail Page (PDP).

Mandatory Information for Online Listings:

• Economic Operator Identification: Full name/company name, postal address, and electronic contact details of the manufacturer, importer, and/or Responsible Person.
• Product Traceability: Clear identification through a type, batch, or serial number.
• Safety Warnings: Any necessary safety warnings must be visible before the purchase is finalized.

This data must be reliably pulled from the Magento backend and injected into the appropriate location on the PDP. Failure to display this information can lead to fines, product removal, or bans.

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3. The qoliber GPSR Module Solution

The qoliber GPSR Module simplifies the technical implementation of these requirements for Magento 2 stores. It provides a structured interface for managing the mandatory operator and safety information, addressing the core needs of GPSR B2B compliance.

Module Functionality for B2B Compliance:

• Attribute Mapping: Allows easy assignment of GPSR fields (like Responsible Person contact) to specific Magento attributes or custom fields.
• Conditional Display: Ensures the information is rendered cleanly and consistently on the PDP, using optimized code that preserves frontend speed (crucial for Hyvä or high-performance B2B sites).
• Multistore Management: Supports different Responsible Persons or contact details across various store views, accommodating complex EU market configurations.

This approach transforms compliance from a messy, custom-coded project into a standardized, maintainable module.

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4. Compliance as a B2B Trust Signal

While compliance is a legal necessity, the visible presence of clear operator and traceability information serves as a powerful B2B trust signal. It indicates that the selling organization is professionally managed, legally compliant, and serious about product safety and supply chain integrity - qualities valued highly by other businesses.

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Conclusion

The new GPSR B2B requirements in 2025 mandate that B2B Magento stores manage and display operator and traceability data digitally. The qoliber GPSR Module is the essential technical tool for achieving this high standard of magento safety compliance efficiently. It allows developers to integrate mandatory legal information cleanly, protecting the store from risk while reinforcing B2B customer trust.

Explore qoliber’s Hyvä-compatible ecosystem - performance-first, compliance-ready.

Article updated February, 2026