The EU General Product Safety Regulation (GPSR) is not a legal checklist; it is a technical challenge requiring developers to implement new data fields and display logic. Effective compliance is about data integrity and frontend transparency. For Magento 2 developers, the focus should be on integrating two key data elements into the product catalog and ensuring their correct display on the storefront.

This technical gpsr developer guide breaks down the essential requirements and demonstrates how the specialized qoliber GPSR Module handles the complex data integration needed for comprehensive magento product safety compliance without custom coding.

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Table of Contents

• 1. GPSR Core: The Developer's Mandate
• 2. Key Data Point 1: The Responsible Person
• 3. Key Data Point 2: Product Traceability
• 4. Technical Implementation with qoliber GPSR

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1. GPSR Core: The Developer's Mandate

The GPSR mandates that for any non-food product sold into the EU, the digital listing must clearly display specific safety information. The developer's task is twofold: 1) Create the mechanism in the backend to store this data efficiently, and 2) Ensure this data is rendered correctly and visibly on the Product Detail Page (PDP).

The Two Technical Pillars of GPSR Compliance:

• Accountability: Who in the EU is responsible for the product's safety? (The Responsible Person)
• Identification: How can the specific product unit be tracked back to its batch/production? (Traceability)

Failure to display this information on the PDP can lead to product listing non-compliance.

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2. Key Data Point 1: The Responsible Person

The Responsible Person must be an EU-established entity (importer, manufacturer, or authorized representative). This party's name and contact information must be explicitly displayed on the digital product listing.

Developer Implementation Challenge:

The primary challenge is adding these specific contact details (Name, Address, Email) to the product data model without relying on generic text attributes, which are difficult to manage and audit. The solution must ensure:

• Dedicated Attributes: Create dedicated, auditable attributes for the Responsible Person's details.
• Frontend Rendering: Display the contact information clearly near the product description or technical details.

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3. Key Data Point 2: Product Traceability

Every product must carry identifying information for traceability, such as the batch, type, or serial number. This allows authorities or consumers to identify the exact production run in case of a safety recall.

Developer Implementation Challenge:

This information is often specific to product variants (simple products linked to a configurable product). The developer needs to ensure that the displayed traceability ID updates dynamically based on the specific SKU being viewed or selected by the user.

• Variant-Level Data: Store traceability data efficiently at the SKU level.
• Dynamic Update: Use client-side logic (e.g., Hyvä’s Magewire/Alpine.js) to switch the displayed traceability ID when the user selects different product options (e.g., size or color).

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4. Technical Implementation with qoliber GPSR

The qoliber GPSR Module is a technical solution designed to solve the data integration challenges of magento product safety compliance immediately.

How it Solves the Problem:

• Backend Data Structure: It automatically adds the required product attributes (Responsible Person fields, Traceability ID) to the Magento product attribute set, making the data easy for merchants to manage and audit.
• Frontend Rendering Logic: The module provides clean, compliant template files that ensure the data is rendered visibly and correctly on the PDP, tailored for Hyvä’s architecture to maintain speed.

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Conclusion

The GPSR demands technical adherence to new product data standards. For Magento 2 developers, compliance means efficiently creating, storing, and rendering the Responsible Person's identity and product traceability information. By standardizing on a specialized solution like the qoliber GPSR Module, agencies and development teams can minimize custom coding risk and ensure immediate, auditable magento product safety compliance, focusing on architectural efficiency over manual data management.

Explore qoliber’s Hyvä-compatible ecosystem - performance-first, compliance-ready.

Article updated March, 2026