The Hyvä theme has redefined Magento 2 development by solving the frontend performance crisis. In 2025, the challenge shifts from achieving initial speed to sustaining it across complex feature sets. Developers must be highly selective, as integrating non-optimized extensions - the legacy "bloat" - can instantly negate the speed benefits of Hyvä.

Building the ultimate Hyvä-compatible extension stack requires a performance-first philosophy across all mission-critical areas: search, SEO, merchandising, and compliance. This technical guide outlines the non-negotiable hyva modules 2025 required for sustained success, all engineered within the qoliber ecosystem for architectural integrity.

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Table of Contents

• 1. Pillar 1: Conversion & UX (Fast Search & Store Pickup)
• 2. Pillar 2: Technical SEO (Pretty Filters & Advanced Sitemaps)
• 3. Pillar 3: Merchandising & CWV Protection (Product Labels Pro)
• 4. Pillar 4: EU Compliance (GDPR & GPSR Suite)

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1. Pillar 1: Conversion & UX (Fast Search & Store Pickup)

Speed is the foundation of modern UX. The extension stack must ensure that high-friction customer journeys - search and checkout - are frictionless and instant.

Essential UX Modules:

• Fast Search: Replaces the slow default search with instant, typo-tolerant results. It is engineered for minimal JavaScript payload, protecting Core Web Vitals (CWV) like LCP and FID, which are crucial for Hyvä performance.
• Store Pickup: Integrates the critical "Buy Online, Pick Up In Store" (BOPIS) option cleanly into the Hyvä checkout. It uses optimized logic to avoid the Knockout.js conflicts that plague traditional shipping extensions.

The synergy between these two modules ensures the customer's journey from initial product discovery to final checkout remains instant and seamless.

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2. Pillar 2: Technical SEO (Pretty Filters & Advanced Sitemaps)

For large catalogs, sustaining organic traffic means actively managing crawl budget and preventing duplicate content issues caused by faceted navigation.

Essential SEO Modules:

• Pretty Filter URLs: Solves the duplicate content crisis by transforming parameter-based filter URLs (e.g., /shoes?color=blue) into clean, rankable path-based URLs (e.g., /shoes/blue/).
• Advanced Sitemaps: Moves beyond the default monolithic sitemap, allowing developers to split the sitemap into smaller files and exclude low-value URLs, maximizing crawl budget efficiency.
• Dynamic Descriptions (in SEO Suite): Scales unique category content programmatically, ensuring that long-tail keywords are captured without manual content creation.

These hyva modules 2025 provide the technical control necessary to prevent SEO degradation at scale.

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3. Pillar 3: Merchandising & CWV Protection (Product Labels Pro)

Visual merchandising must be impactful without causing Cumulative Layout Shift (CLS), which is a major CWV failure point.

Essential Merchandising Module:

• Product Labels Pro: Applies dynamic, rule-based labels ("Sale," "New") via optimized server-side rendering (SSR). This unique architectural choice ensures that the label appears statically during the initial page load, achieving CLS-zero performance, a non-negotiable requirement for high Hyvä performance.

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4. Pillar 4: EU Compliance (GDPR & GPSR Suite)

Compliance is a technical mandate, not an option. The extension stack must address both data privacy and product safety, which have differing requirements for frontend and backend logic.

Essential Compliance Modules:

• GDPR Compliance Suite: Centralizes data privacy rights (RTBF, DSAR) and clean consent management with minimal JavaScript, protecting frontend responsiveness.
• GPSR Module: Manages mandatory product safety information (Economic Operator data, documentation links) through standardized backend fields, ensuring clean data display on the PDP.

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Conclusion

The ultimate Hyvä-compatible extension stack for 2025 is defined by performance integrity, not just feature lists. The qoliber ecosystem provides a unified, performance-vetted suite of hyva modules 2025 that addresses every critical area of the e-commerce store without reintroducing frontend bloat. By selecting this clean architecture, developers safeguard their Hyvä investment, ensure high CWV, and set the stage for maximum organic growth.

Explore qoliber’s Hyvä-compatible ecosystem - performance-first, compliance-ready.

Article updated February, 2026