GPSR Compliance in Magento 2: What Developers Must Know Before 2025 Enforcement
From December 2024, the European Union’s General Product Safety Regulation (GPSR) becomes fully enforceable, replacing the outdated General Product Safety Directive (GPSD). For Magento 2 developers and merchants, this marks a significant shift, introducing new rules on product traceability, safety information, and digital transparency across online stores.
This article explains what the GPSR requires, how it affects Magento 2 stores, and how qoliber GPSR Compliance helps developers implement these obligations automatically, ensuring full compliance before enforcement begins in 2025.
1. What Is the General Product Safety Regulation (GPSR)?
The GPSR (EU Regulation 2023/988) is a comprehensive framework for ensuring product safety across all European Union markets. It updates the previous directive (GPSD 2001/95/EC) to reflect the realities of digital commerce, online marketplaces, and cross-border logistics.
The new regulation applies to both online and offline sellers and introduces stricter requirements for:
- Clear identification of responsible economic operators (manufacturers, importers, distributors).
- Digital product traceability and recall management.
- Visible and verifiable product safety information for consumers.
- Faster communication of product safety alerts to authorities and users.
For Magento developers, this means adapting product data structures, CMS templates, and front-end presentation to comply with safety display rules.
2. How GPSR Affects Magento 2 Stores
Under the new regulation, every online store selling to EU consumers must ensure that each product listing clearly identifies safety details. This includes product origin, traceability information, and the name of the economic operator responsible for safety compliance.
Magento 2 merchants must also be able to:
- Store and manage manufacturer and importer data per SKU.
- Display product safety and traceability information on PDP and checkout pages.
- Provide users with safety documentation or links to official datasheets.
- Maintain audit-ready logs of product safety information updates.
These requirements can quickly become complex to manage manually, especially for large catalogs which is where qoliber GPSR Compliance comes in.
3. Key Developer Responsibilities Under GPSR
For Magento developers, compliance is not just a merchant task - it’s a technical requirement. Proper implementation affects data models, front-end templates, and validation workflows.
- Add safety-related attributes to product entities (manufacturer, importer, traceability ID).
- Ensure product pages dynamically render required GPSR data.
- Implement admin UI components for safety field management.
- Validate safety data during imports or product updates.
- Prevent checkout of products missing mandatory compliance information.
qoliber’s GPSR module automates many of these tasks, allowing developers to integrate compliance controls without altering core Magento logic.
4. How qoliber GPSR Compliance Ensures Readiness
qoliber GPSR Compliance is built to make EU product safety compliance seamless for Magento 2 developers and merchants. It centralizes all GPSR-required data points in the admin panel and automates front-end presentation across product and checkout pages.
The module integrates directly with Magento’s product data architecture and works natively with Hyvä, ensuring a lightweight and performance-safe setup.
5. Core Features of qoliber GPSR Compliance
- Safety Data Management: Manage manufacturer, importer, and compliance data at product level.
- Front-End Display: Automatically render mandatory GPSR information on PDP and checkout pages.
- Traceability Attributes: Add product safety identifiers, batch codes, and compliance references.
- Validation Layer: Block publication or checkout of non-compliant products.
- Audit Log: Record all safety data updates for reporting and inspection.
- Hyvä Compatibility: Lightweight front-end rendering with zero JS overhead.
- Multi-Store Support: Manage compliance data across multiple EU markets and store views.
These capabilities enable both developers and merchants to stay compliant while maintaining optimal site performance.
6. Best Practices for Magento 2 Compliance Implementation
- Define and map all GPSR-required fields in your product data model.
- Use qoliber’s validation layer to enforce mandatory fields before publishing.
- Display safety and traceability data near the Add to Cart button for better visibility.
- Set up scheduled compliance reports to monitor data completeness.
- Combine GPSR with qoliber GDPR Compliance Suite for full legal coverage across privacy and product safety.
7. FAQ – GPSR Compliance for Magento 2
When does the GPSR regulation become mandatory?
The GPSR applies to all EU stores from December 13, 2024. Magento merchants must be compliant before that date to avoid penalties or product delisting.
Does qoliber GPSR Compliance work with Hyvä?
Yes. The module is fully Hyvä-compatible and follows the theme’s performance-first principles.
Can I manage compliance data for multiple stores?
Yes. Admins can manage separate GPSR data configurations per store view, supporting multi-country operations across the EU.
8. Conclusion
The GPSR introduces a new era of product transparency and accountability for online merchants. For Magento 2 developers, compliance is no longer optional it’s a core requirement for EU trade. With qoliber GPSR Compliance, you can automate data collection, validation, and display of product safety information, ensuring your store meets all legal standards without sacrificing performance or UX.
Ensure your Magento 2 store meets EU product safety laws — start with qoliber GPSR Compliance.
Explore all compliance-ready extensions in the qoliber Magento 2 extensions library and build a future-proof eCommerce ecosystem.
Article updated: October 2025
