SEO in Magento 2 with Hyvä and ElasticSuite: What Developers Must Know in 2025

Combining Hyvä’s lean frontend with ElasticSuite’s powerful navigation brings new SEO challenges like canonical conflicts, faceted URL overload, and performance risk. This guide shows Magento 2 developers how to implement scalable, CWV-safe SEO using the qoliber SEO Complete Suite - fully compatible with Hyvä and ElasticSuite.

1. Canonical URLs for Filtered Pages

ElasticSuite generates billions of URL variations through layered navigation. Without clean canonical rules, this creates indexation noise. The SEO: Pretty Filter URLs module rewrites filtered URLs into SEO-friendly formats, while ensuring canonical tags always point to the correct landing pages - Hyvä-safe and performance-optimized.

2. Meta Tags, Robots & Custom Rules

The suite includes SEO: Custom Tags, which lets developers control meta title, description, and robots directives for any route or URL. Tags are injected server-side and integrated directly into Magento’s layout rendering - no client-side rewrites, no JS delays, no CWV risk.

3. Dynamic SEO Content That Scales

With SEO: Dynamic Descriptions, you can inject product attribute values into category descriptions automatically - based on filters, sorting, or layered selection. This turns static PLPs into dynamic SEO landing pages without bloating the frontend or introducing JS-based mutations.

4. Multilingual & Multiregional SEO

Global stores built with Hyvä can benefit from SEO: Href Langs, which injects localized HREFLANG tags server-side using efficient SQL queries. Support for multiple languages and regions helps search engines deliver the right content version per locale, with zero frontend overhead.

5. Image Optimization for SEO

Images often get overlooked in technical SEO. SEO: Image Friendly URLs renames images based on product attributes and auto-generates ALT tags - ensuring images contribute to search visibility. Optimizations are performed at render time, without blocking page load.

6. Advanced Rich Snippets & Open Graph

SEO: Rich Snippets module renders JSON-LD markup for products, categories, and breadcrumbs with customizable fields - fully server-rendered and CWV-friendly. With SEO: Open Graph Tags, social metadata is added to CMS, product, and category pages for optimal sharing on Facebook, Twitter, and more.

7. Sitemap & Indexation Management

SEO: Advanced Sitemaps provides dynamic generation of SEO-optimized sitemaps for products, categories, and CMS pages. Developers can exclude faceted URLs, set indexing priorities, and ensure proper sitemap hygiene - critical for ElasticSuite-powered stores with huge catalogs.

8. Real-Time SEO Guidance with AI

SEO: AI Advisor integrates tools like ChatGPT and Google Gemini into the admin panel. While editing products, developers get real-time AI recommendations for metadata, alt text, and keyword use - boosting SEO without context switching.

Conclusion

Developers using Hyvä and ElasticSuite need SEO tools that don’t break performance - or the frontend. With qoliber’s SEO Complete Suite, you get structured, modular SEO coverage from canonical logic to Open Graph meta - built for real storefronts at scale.

All modules are Hyvä-compatible, ElasticSuite-aware, and optimized for Core Web Vitals. Clean markup, no JS conflicts, and configuration flexibility make it the only SEO stack you need for Magento 2 in 2025.